Nike has really hit the upper 90 with thier Joga Bonita campaign; stylish, well-produced, and edgy they really have found a way to represent soccer in a way that is the median between the suburban mediocrity of orange slices and the intesity of the world game. My only problem is keeping up with all of the great clips they produce.
The above clip of Ironbound SC is fantastic, and represents a part of American soccer culture that rarely gets seen outside of it's urban environment. An incase you don't know Red Bull Park is being built less than a mile from where this clip was filmed. What a refreshing change in scenery that will be from the Frisco's & Bridgeviews of the world.
1 comment:
no doubt about the Frisco thing..... suburban/rural wasteland. Talk about marketing to the soccer moms.
Maybe the MLS should take some marketing and strategic planning notes from Satat.....oops, I mean Nike
God their marketing is good...
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